Susanne Orton, Vice President of Marketing and Corporate Communications, Harsch Investment Properties
Susanne Orton is the Vice President of Marketing and Corporate Communications at Harsch Investment Properties, a 65-year-old commercial real estate investment and management company with more than 22 million square feet of office, multi-tenant industrial, multifamily, and retail properties across six states. She developed a comprehensive strategy, set up the processes for, implemented and continues to run the vibrant digital marketing and communications department for the company’s seven regions. She also serves as the digital strategist and media and community relations point person for the nationally-acclaimed Jordan Schnitzer Family Foundation art lending program.
Susanne came to the the task of creating a new strategic process and robust communications platform for Harsch from a diverse business leadership perspective. Formerly, she was active in such arenas as high-impact political consulting, capital funding for nonprofit museums, and fundraising for statewide initiative campaigns and political candidates. She was also the founder and publisher of Roll35, a digital content creation company whose clients included Whole Foods Market, Portland State University, South Valley Bank & Trust, and more. Susanne also has the benefit of prior experience in the commercial real estate industry, serving as president of the in-house brokerage arm of development firm Holt & Haugh, where she was instrumental in the successful development of the award-winning $140 million, 92-acre Fairview Village project.
Susanne’s achievements at Harsch include developing executable best-of-class online assets such as ten company-related websites, including the new corporate Harsch site, a strong presence across several social media platforms, dynamic email campaigns, search engine optimization, and digitally-led public relations and corporate responsibility efforts to the commercial real estate industry and communities Harsch serves.
As a board member and delegate of CREW Portland and chair of the Social Media Subcommittee, Susanne launched the organization’s social media presence within the past 18 months, working closely with the Marketing Liason and Marketing Committee Chair. In addition to CREW, Susanne has been involved with ICSC, NAIOP, various city clubs, planning committees, and women’s and children’s nonprofit organizations.
Susanne has used her experience to present on social media and digital strategy at a number of conferences, including the Portland State University Digital Marketing Breakfast and ICSC Pacific Northwest Idea Exchange, and to private organizations such as Samuels Yoelin Kantor LLP. She also has volunteered consulting services to a variety of nonprofit organizations such as Project Lemonade, Young Audiences, and the Citizens Crime Commission.