CREW Portland
 

Lunch and Learn Recap

Social Media: Promoting Your Brand in the Digital World
By Jackie Safko, Albina Community Bank

 

What would be more relevant in our daily lives than how we obtain and transmit information?

 

That question was enthusiastically answered by our speaker for the first CREW Lunch and Learn of 2014, Susanne Orton. Susanne is the VP of Corporate Marketing & Communications for Harsch Investment Properties. She oversees a comprehensive branding strategy for the company’s real estate and development, as well as the Jordan Schnitzer Family Foundation art lending program.

What Susanne provided the packed room of eager CREW member listeners, was Social Media is how we communicate. The information world has changed and is continuing to change at a rapid pace. If you want to get your brand in front of the most extensive audience, you do it online.  72% of American internet users are active on at least one social network. Facebook alone has 1.23 billion users and 71% of American users are on Facebook. Clearly Social Media is a measurable communication tool which can be used as part of a comprehensive marketing strategy.

The process of this strategy can also have an end result of information over load. We are using Blogging, Wordpress, Facebook, MySpace, LinkedIn, Twitter, Stumbleupon, Reddit, Youtube and Hulu.  When targeting a specific audience make sure you use an appropriate social media outlet for that market or your message may not be received.

Thank you Susanne for making social media marketing tools not just necessary but essential for all of our successful futures.

Fresh Event Recap

Second Annual FRESH Event

The Second Annual FRESH PDX Event (First Real Estate Social Hour) was held on January 30th.   FRESH is a collaborative networking event that brings together professionals from BOMA, CREW, ICSC, IREM, NAIOP and ULI, as well as being open to non-members.


This year’s event was held at Holocene, a music and event venue in Southeast Portland.   It sold out, with 350 attendees – a great opportunity to make new connections.   The primary focus was networking, with a short presentation by the various sponsors.

2013 CREW Network Convention Recap

By Rebecca Liddell, MAI, Kidder Mathews

 

The 2013 CREW Network Convention started off with a bang! The Network Marketplace and Welcome Reception held nearly 50 booths, showcasing commercial real estate-related products and services from local, regional and national companies. Wine, hors d’oeuvres and some high-ticket raffles kept things lubricated as the sea of professionals in fantastic shoes shimmied through the aisles, delicately placing free yo-yos, compact mirrors, mouse pads and brochures in the roomy Perspective bags provided.

 

That was the theme of this year’s convention. Perspective. It was so apt given everything that we, as a country, as a profession, have gone through these past years. Over the course of the next two days we heard  many different perspectives: Barbara Corcoran, with her in-your-face story of strife, struggle, humor and success; by the end of breakfast Thursday morning I felt like I had known her for years, and that I, like her, could achieve anything.

 

Tom Friedman, best-selling author and New York Times columnist, enlightened us with a forward perspective on the way the world is changing and how we must be fluid in our lives and careers to adapt to the economic landscape. Charlotte Jones Anderson, owner and Dallas Cowboys Chief Brand Officer, gave a fantastic speech at the CREW Network Awards dinner on Thursday evening. Without a single hitch Ms. Jones delivered a drama of risk and daring rarely undertaken. To top it off, CREW Portland was very proud to witness our own Coni Rathbone  accept the national Entrepreneurial Spirit award.

 

An optional event on Friday evening took a busload of ladies to the personal home of renowned chef Kent Rathbun for an evening of food, drinks and high-quality networking.

 

I walk away from Convention this year with a slightly different way of thinking. I reconnected with some old friends and I made some new ones. I have business opportunities that were real and tangible, and I learned a few important lessons: as a group of professionals striving to advance women in commercial real estate, we achieve success with every small change we make working toward that goal. I walk away from Convention 2013 with a heightened awareness and a new perspective.

Lunch and Learn Recap

Fiscal Cliff Averted - How does the American Taxpayer Relief Act of 2012 Impact You?

 

To start off the year right-CREW Portland had its first 2013 Lunch and Learn Series with featured speaker Brigitte Sutherland. Brigitte is a tax shareholder at Perkins and Company and part of the leadership group of their real estate niche practice.  The CREW Portland Lunch and Learn Series are a quarterly program for CREW members  that provide members with valuable information relating to the commercial real estate field. The Presentation was hosted by Perkins and Co. and Brigitte provided the attending members with an insight into the Taxpayer Relief Act of 2012 and its impact. Brigitte presented all the upcoming changes in the tax code, their potential impact and what to be aware of. The presentation was both informative and interesting and Brigitte was clear and concise in her explanations.

 

More about the speaker……

 

At Perkins and Co she serves a wide array of clients in the real estate industry which include real estate developers and owner/operators of commercial and multifamily properties .  Brigitte’s specialties include tax planning and compliance for closely held businesses and individuals, entity planning and restructurings and succession planning. 

Brigitte joined Perkins & Company in 2005 and prior to that worked at both a national and large regional accounting firm located on the East Coast.  Brigitte is a Past President of CREW Portland and has served on numerous committees for CREW Portland.