CREW Network Presentation, Branding to Increase Revenue and Annual Awards
Written by Collen Murphy, Fluent Design
CREW NETWORK IS THE NETWORK THAT WORKS
Ann M Jaeger, Esq., member of the Board of Directors of the CREW Network walked the attendees through the many benefits of membership in CREW and why CREW Network is such an asset to our professions. CREW members have access to many valuable resources through the CREW Network site.
Benefits of the CREW Network include the following:
- CREW Biz
- Career Center
- Chapter Resources
- The Leadership Roundtable
- Business Development
- CREW Knowledge Source
- CREW Foundation
Along with the above, CREW members have access to reports put together by fellow members as well as various White Papers and Benchmark Studies. Access to these are through the following links:
Ann also outlined upcoming events that are organized by CREW National such as the following:
- Webinar / Leadership Series
- National Convention
- Leadership Summit
We encourage the entire CREW Portland chapter to check out the CREW Network and access some of this valuable information.
Branding to Increase Revenue
Betsy Henning, CEO and Founder of AHA!
As an “innovative and visionary leader”, Betsy helps individuals, as well as Fortune 500 companies, define their strengths, “untangle complexity”, and communicate their message to make an impact. At the December luncheon she spoke to the lunch attendees about “Building your brand into a powerful business tool”.
What is a brand?
A brand exists as the total set of perceptions created through all the experiences people have with them. Service brands are individual, direct.
But as Betsy pointed out “ A brand is not what YOU say it is, its what THEY say it is. They being your customers, your contacts, the people you work with. Simply put, your brand is your reputation.
For example – Oprah versus Lindsey Lohan. Thinks about the brands / reputations of both of those entities, what does their reputation say about their brand? Brands are promises that create expectations.
Betsy focused on five key elements in building your brand
Think – what do you want people to think about you? She suggested that you isolate three words that describe what people think about you post-interaction.
Feel – what do you want people to feel about you? This is the part that will carry you through the stumble, and we will all stumble. What do you want your customers / clients to feel after an encounter with you?
Differentiated – What sets you apart from other brands, from your competition, from your colleagues? How are you thinking differently today than you did five years ago? Know your competition and how you set yourself apart from them.
Relevant – How do you target your customer?
Valuable – To your business. A trusted and valuable brand delivers ROI, shortens the sales cycle, increases prospect conversion, eases pressure to lower fees and saves business development time and expenses
http://www.aha-writers.com/download/Travel_Oregon_pres_Final_share.pdf for a presentation that is similar to the CREW presentation in December.
Photo's from the Annual Awards presentation are below.